We are delighted to introduce Michael Greenberg, who joins us at AMPECO as SVP of Growth. His appointment marks a pivotal moment for our team as we expand our influence in the rapidly evolving EV charging market in North America and globally.
The road to AMPECO
Michael describes himself as a builder who leverages strategy, analytics, technology, and a deep understanding of finance to drive performance and grow organizations. This has led to a career progression of different roles, all with а similar emphasis on driving overall growth and success through building and developing high-performance teams and technologies.
Michael joins us from Sitecore, a global Digital Experience Platform company with leadership in the content and digital asset management space. As SVP, Global Services, Michael led a global team focused on customer success through technical consulting with P&L responsibility. Michael joined Sitecore through the acquisition of Hedgehog Development, a technical services and development software company where he was most recently CRO.
Prior to Hedgehog, Michael was a worldwide marketing technology evangelist at TIBCO, an enterprise software and SaaS company. He joined TIBCO through the acquisition of Loyalty Lab, where he held senior roles and successfully guided the company through the turbulence of the global financial crisis. Prior to Loyalty Lab, Michael held leadership roles in marketing at a publicly traded retailer and several early-stage startups.
“The throughline for my career has been a commitment to cultivating high-performing teams tailored for success. The approach has been different at every company – there’s no one-size-fits-all template. Understanding the market, the company dynamics, and competition are all crucial to charting the most effective paths toward achieving your goals.”
Driving AMPECO’s growth with strategic goals and expertise
At AMPECO, Michael’s primary goals and objectives revolve around two key initiatives: first, to establish AMPECO as the dominant player in the developing Americas market, specifically in the US and Canada. Recognizing the untapped potential in this region, he plans to leverage AMPECO’s technical expertise and customer-centric approach to lead in the charge point management software (CPMS) sector.
Secondly, he aims to position AMPECO as a global leader by aligning product innovation with market demands. Over the past three decades, it has become clear that superior products dominate the technology sector. AMPECO’s unwavering focus on its EV charging management platform sends a strong message that we will continue to innovate and implement the latest technologies to provide our clients with the best EV charging platform on the market. With a deep belief in the power of product-market fit, Michael emphasizes the critical need for AMPECO to continually evolve its offerings to meet the changing needs of its diverse customer base.
“The EV charging ecosystem is complex, with new business models and relationships emerging alongside increased government involvement and investment. By focusing on our ideal customer profile, we can enhance our engagement with consultancies and complementary technology companies and foster collaboration within and across our customer base.”
Key challenges and opportunities for EV charging network operators in North America
Reflecting on the current landscape, Michael identifies two key challenges facing EV charging network operators in North America: prolonged project lead times and thin profit margins exacerbated by limited charger availability. These operational hurdles underscore the urgent need for innovative solutions that optimize infrastructure deployment and enhance customer satisfaction.
Despite these challenges, Michael sees tremendous opportunities for AMPECO to lead through innovation in its EV charging management system, discovering new ways to enhance customer profitability. By harnessing AMPECO’s extensive data analytics capabilities, he aims to empower CPOs with real-time insights that drive meaningful improvements. Leveraging this data can help clients better predict and spot issues, optimize their network utilization, and streamline operational efficiencies. This strategic approach not only improves profitability for EV charging network operators but also solidifies AMPECO’s position as a trusted partner.
AMPECO’s core strengths and future prospects
AMPECO’s EV charging management system offers significant advantages to network operators, particularly in terms of flexibility and cost optimization. By providing a leading white-label, hardware-agnostic EV charging management platform, AMPECO enables operators to replace expensive, in-house solutions that are often challenging and expensive to develop and maintain. This flexibility enables operators to swiftly adapt to market changes and regulatory requirements, allowing them to focus on core business activities while leveraging cutting-edge technology and industry best practices.
AMPECO stands poised at the forefront of the CPMS sector, fortified by its robust financial health, proven growth trajectory, and unwavering commitment to excellence. Looking ahead, Michael envisions AMPECO expanding its global footprint by capitalizing on emerging market opportunities and forging strategic alliances that drive sustainable growth.
“I’ve built and managed teams both locally and globally, and I can help find the right balance of skills and experience for our Americas team to complement our existing global footprint. I’m a strong advocate for empowering our people to succeed, which aligns perfectly with AMPECO’s culture and DNA. We have an incredible team, and we just need to build on that foundation and execute effectively.”
Central to AMPECO’s future success is its dedication to thought leadership and educational initiatives. Мichael is enthusiastic about enhancing AMPECO’s industry influence through increased engagement with stakeholders and the dissemination of cutting-edge insights. By fostering a culture of continuous learning and collaboration, he aims to elevate AMPECO’s market presence and reinforce its reputation as a trailblazer in the CPMS sector.
He is the right person for this job thanks to his multifaceted background in technology implementation, strategy formulation, and team leadership, which equips him to orchestrate these ambitious objectives with precision and foresight. This holistic view enables him to synthesize complex market dynamics into clear, actionable strategies that resonate with stakeholders across different sectors.
He is a welcome addition to the AMPECO team, and his proven track record in building and nurturing high-performance global teams positions him to drive collaborative success at AMPECO.
Schedule a consultation with our EV charging experts and explore the opportunities AMPECO provides for a more efficient and profitable EV charging business.
