We are delighted to welcome Lauren Demko, the latest addition to our team, as she steps into the role of Delivery Director US at AMPECO. Based in Raleigh, North Carolina, Lauren brings a decade of EV charging industry experience and a deep passion for e-mobility and sustainability, making her a valuable addition to our growing team based in the United States. Joining forces with Rolf Nygaard, our newly appointed Head of US Sales, Lauren will play a key role in enhancing our services for charge point operators across the US.
A passion for environmental innovation
Earning a graduate degree in filmmaking with a focus on environmental storytelling, Lauren has always had a deep-seated passion for educating others on the importance of protecting our environment. After working in educational media, Lauren made a significant career shift into the emerging world of EV charging in the US with marketing, customer success, and account management roles at SemaConnect.
Utilizing her project management and relationship-building skills, Lauren rose through the ranks at SemaConnect, revitalizing the customer service department and later, acting as an account manager for the company’s key accounts. Lauren then transitioned to JuiceBar, where she fostered strategic partner relationships in her role as the Program Manager of Networks and gained an in-depth understanding of the EV charging business and site host needs in the US. Her diverse skillset, honed through account management and partnership coordination roles, uniquely equips her to lead AMPECO’s initiatives in the US.
Addressing specific challenges in the US market
The U.S. market has a notable scarcity of charging options and a pressing need to serve diverse groups. In addressing the unique challenges of the U.S. market, Lauren underscores the critical role of advanced software solutions in unlocking the full potential of EV charging infrastructure. AMPECO’s software enables EV charging providers to cater to a variety of needs.
“A charging station without the right software is merely a large plug. With AMPECO, we enable businesses to customize their charging offerings to meet the specific demands of their customers, board members, and the broader community,” Lauren explains.
This customization can be seen in AMPECO’s flexible pricing strategies, which are key to optimizing network utilization and boosting revenue streams. AMPECO’s flexible working hours feature empowers businesses to offer tailored-cost EV charging during business hours, shifting to a profitable model after hours. This caters to the immediate needs of employees and clients and opens up revenue-generating opportunities providing a mutually beneficial arrangement.
Lauren also underscores the importance of idle fees and uptime reporting—features that enhance operational efficiency and compliance and ensure fairness and accessibility for all users. These functionalities address both the practical aspects of managing a charging network and the regulatory requirements for grant eligibility in the U.S.
Addressing the educational gap, Lauren points out the underestimation of EV charging as a secondary revenue source. AMPECO’s commitment extends to educating potential clients about the financial viability of investing in EV charging infrastructure and offering easily integrated solutions.
As for growth, AMPECO’s platform simplifies the management of charging stations, making adding more charge points and increasing network utilization easy. The user-friendly interface demystifies managing a network of charging stations, making it straightforward to scale operations in response to growing demand or strategic expansion efforts.
The hardware-agnostic backend solves various EV charging use cases and offers flexibility, allowing business providers to select the optimal charging equipment that meets their budget, technical needs, and customer preferences. This ensures investments are future-proofed and supports a tailored approach to developing charging infrastructure, accommodating specific site conditions and user requirements.
AMPECO’s edge in the US market
Lauren concludes with an optimistic view of AMPECO’s future in the U.S. She believes that leveraging AMPECO’s success and experience in advanced markets like Europe, Australia, and Asia positions the company to meet and exceed the emerging needs of the U.S. EV charging market.
“Bringing Europe’s advanced market experience into the US market gives us an edge. AMPECO has honed its platform to meet any challenge that the emerging US market may present.”
In conclusion, AMPECO’s commitment to delivering top-notch EV charging solutions and its proven track record in advanced markets make it the ideal choice for clients in the US. “The company that works successfully in markets so far advanced is the company that we in the US should be choosing.”
Explore tailored EV charging solutions and see how AMPECO can drive your success in the U.S. market.
